On the back of a successful launch of a new higher tier public safety radio, we wanted to expand that success to commercial grade radios. The landscape for radios in this tier had been fairly stale for a while so we had a great opportunity to catch a lot of attention with this launch. I was the main designer for the North America regional marketing team at the time, and as such got to make a majority of the assets we launched. Some of our bigger launches got style guides assigned to them typically made by an agency in vacuum, which always made their implementation a unique challenge. With the launch day fast approaching I was able to learn and understand the style guide quickly and apply it to social media, buying guides, brochures, web graphics, email headers, virtual events, and banner ads. Even with the style guide falling short, we were still able to own the style and elevate beyond its original scope. With the feedback we gave to the global brand team we were able to get the opportunity to take that branding in house for the next big launch.